W|W is excited to share recently completed work for the Patient Safety Technology Challenge, an initiative launched by the Jewish Healthcare Foundation to inspire young innovators to generate ideas that rethink the healthcare system in order to reduce preventable medical errors.

W|W created the integrated branding for the Challenge, which included assistance with the naming convention, narrative (headlines, tone/voice, messaging), visual identity system, digital marketing applications, and brand style guide.

For more info, please visit the Challenge case study.

Sample layout with the different elements of the Challenge's brand system.

A set of custom toggles were created for the system, each with supporting narrative.

Sample layout with brand system and photography.