JEWISH HEALTHCARE FOUNDATION

PATIENT SAFETY TECHNOLOGY CHALLENGE

The Patient Safety Technology Challenge is an initiative designed to fuel the engagement of students and innovators in creating solutions and envisioning transformational approaches to reduce preventable deaths and disabilities from medical errors and harmful events and reimagine a vastly safer healthcare system. Launched by the Jewish Healthcare Foundation (JHF), an activist and grantmaking foundation, the Challenge will inject patient safety awards into existing local, regional, and national competitions to help increase awareness of the patient safety crisis and produce a documentary to bring attention to this issue.

W|W created the integrated branding for Challenge, which included assistance with the naming convention, narrative (headlines, tone/voice, messaging), visual identity system, digital marketing applications, and brand style guide.

JHF Patient Safety Technology Challenge logo color variations
JHF Patient Safety Technology Challenge photo style with brand watermark

BRAND SYSTEM

The visual identity designed by W|W was inspired by direction from JHF's CEO, Karen Wolk Feinstein, Ph.D. who was seeking ideas for the Challenge from participants that were so big, and so different than what was previously envisioned. The tone of the integrated branding (logo, fonts, color palette, patterns, and icons) is bold, fresh, fun, youthful, inspiring, and interesting, aligning with the Challenge's core promise and effectively resonating with the target audiences, compelling them to engage. 

JHF Patient Safety Technology Challenge animation of logo and messaging
JHF Patient Safety Technology Challenge icon system
JHF Patient Safety Technology Challenge branded toggle switch

OUTREACH MARKETING

In the creative process, W|W designed foundational marketing collateral, which included digital communications, print components, advertising, and merch to support outreach activities promoting the Challenge. To make it efficient for partners and sponsors of the Challenge to produce marketing materials, the design system includes a convention for affiliates to create co-branded pieces. 

JHF Patient Safety Technology Challenge branded t-shirt and tote bag
JHF Patient Safety Technology Challenge animation of branded toggle button
JHF Patient Safety Technology Challenge layout with branded photo squares
JHF Patient Safety Technology Challenge brand pattern
JHF Patient Safety Technology Challenge social media sticker animation