Introducing the fourth season of  Kaiser Permanente Hawai'i's “What I Love”.

The advertising campaign created and produced by W|W features real physicians and patients sharing their experiences being a part of Kaiser Permanente Hawai‘i. Putting the focus on local faces and voices has resonated with potential members and resulted in measurable improvement in willingness-to-consider metrics. Three KP members share their powerful stories this year, including maternity patient Miki Fetalvero, “When we couldn’t find my son’s heartbeat, the doctors and nurses at Kaiser Permanente sprang into action and saved his life.”

To see more of W|W's work with Kaiser Permanente, visit the case study.