HAWAII FIGHTS COVID

CONTACT TRACKING FOR HAWAII

Wall-to-Wall Studios was tasked with naming and brand development for a contact tracking survey organized by the National Disaster Preparedness Training Center at the University of Hawaii at Manoa with support from a variety of local organizations to help stop the spread of the COVID-19 virus in Hawaii. W|W recommended "Hawaii Fights Covid" as the campaign name and quickly mobilized our team to build around this theme.

In addition to naming and brand development, W|W wrote, storyboarded and produced a series of PSA videos for online and broadcast, utilizing motion graphics designed to deliver crucial information with clarity and a healthy dose of urgency.

A website was also designed and developed by W|W to serve as a campaign landing page and a launching off point for those taking the NDPTC survey: HawaiiFightsCovid.org

Social media posts expanded the message, focusing on different aspects of the fight against the virus. Follow the HawaiiFightsCovid Instagram account here.