CARNEGIE MELLON UNIVERSITY SCHOOL OF DRAMA

A PLACE TO SHINE

Founded in 1914, the Carnegie Mellon School of Drama is the first degree-granting drama institution in the United States of America and is one of five schools within the Carnegie Mellon College of Fine Arts. The School of Drama is a leading innovator in theatrical training, consistently producing top talent on stage and behind the scenes. With a unique blend of rigorous conservatory theater training and extensive university-wide opportunities, it provides students with a comprehensive education that integrates artistic mastery with diverse academic experiences. W|W designed and developed the School of Drama’s website, leveraging WordPress to deliver a custom digital experience that aligns this primary branded touchpoint with the caliber of the top drama program.

SPOTLIGHT

As a nod to the on-stage experience, the design of the website hero lets the user spotlight the video content by using their mouse, immediately elevating engagement. A bold mega menu provides easy access for website visitors to navigation, ensuring they get to the right content as efficiently as possible. Additional curated touches include branded rollover effects and subtle micro-animations to enhance the user experience.

CREATE WITHOUT LIMITS

The School of Drama’s faculty, staff, & leadership are tops in the field, and the new website design introduces a clever treatment for their bios. Another set of stars is the School of Drama grads, like Billy Porter, who dominate Hollywood, Broadway, and everywhere in between. Working with a custom deployment of Event Calendar Pro, W|W developed a robust design system that let the School of Drama’s seasonal performances shine, including a unique interactive image gallery and dynamic “set it and forget it” components that bring in relevant information.