BLACK SHAMROCK TAVERN

get lucky

For a new Irish-ish pub serving tavern-style pizza in a corner of Honolulu’s Chinatown, we looked to vintage whisky barrels for inspiration and created an identity that would be equally at home stenciled on an alley wall or seasoned oak staves. Gold leaf and blackened wood mix and mingle with vintage and modern elements for a darkly comedic spin on classic pub motifs. W|W developed the brand and photography, including the logo, website, signage, menus, packaging, and so much more...well, ok, actually just a wee little box for toothpicks.