Wall-to-Wall Studios designed and developed the Capital Campaign Website for the State University of New York (SUNY) at Geneseo, a premier public liberal arts college with a rich tradition of academic excellence located in the Finger Lakes region. The Campaign for SUNY Geneseo, Shaping Lives of Purpose, is focused on preserving what the college has meant to generations of students and helping SUNY Geneseo achieve its highest potential. The website was developed using W|W CMS, Wall-to-Wall Studios' custom content management system, and integrated the use of Responsive Design to optimize the user experience for desktop/laptop, mobile devices and iPad/tablet. The responsive design approach responds to the user’s behavior and environment based on screen size, platform and orientation by using a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website automatically switches to accommodate for resolution, image size and scripting abilities.