Wall-to-Wall Studios was hired by Waynesburg University, a private, comprehensive Christian institution in Southwestern PA, to redesign its suite of recruitment collateral to develop compelling communication devices that would better speak to Waynesburg’s unique target audience. While demonstrating the modern and innovative nature of a Waynesburg education, the marketing collateral also needed to convey the University’s commitment to tradition and faith. By utilizing fresh photography, candid student-life imagery and messaging engineered to resonate with high school seniors seeking faith-based higher education, the updated recruitment pieces elevate the Waynesburg University value proposition to prospective students. The collaboration included the design and development of the viewbook, junior viewbook, travel and search pieces. 

View the Waynesburg University integrated campaign case study.