W|W executed a comprehensive rebranding for Adagio Health, a private non-profit organization that promotes the reproductive health and well-being of women of all ages, their families, and their communities by providing responsive healthcare services and educational programs, regardless of insurance status. The collaboration included extensive market research (focus groups and surveys via partner Ideas in Focus), brand platform & strategy, messaging/tagline, logo refinement, brand guidelines and integrated marketing campaign design (print, web, advertising).

View the Adagio Health case study.

View the Adagio Health website.