Wall-to-Wall Studios collaborated with Legit Fish —a seafood traceability solution—to design a comprehensive rebrand, including brand strategy & platform, integrated visual identity (logo, graphic toolkit, brand guidelines), website, communications plan, content development, and more.

Through its solution, Legit Fish increases the value of seafood products in the domestic commercial fishing industry, maintains seafood sustainability in the oceans, and enhances food safety standards for the consumer. Ultimatley, Legit Fish’s full-service solutions up and down the supply chain streamline the reporting process and spark consumer preference for product. Legit Fish sourced data can be accessed through an on-pack QR code that provides shoppers the ability to verify before they buy.

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The Legit Fish logo's graphic elements are leveraged for custom icons that help tell the story.

Sample applications of the brand system illustrate its inherent flexibility.

Stylized etchings with a modern twist are leveraged in thematic marketing.