Wall-to-Wall Studios designed the integrated rebranding for GCU, a top-10 fraternal benefit society in the U.S. With over $1.5 billion in assets, GCU provides competitive insurance and annuity products while supporting social activities and community involvement opportunities for members. The collaboration began with a research-driven brand platform that provided a fact-based foundation from which W|W designed the visual identity & logo, stationery system, marketing collateral, narrative, brand style guide, launch support (culture book, microsite and brand video), ads, merchandising, signage, magazine, website and more. The responsively designed website is powered by BlokBlok CMS, a Ruby on Rails + Javascript content management system and includes a custom financial needs calculator, agent search and lodge map.

For a deeper look, please view the GCU rebranding case study.