Wall-to-Wall Studios designed the integrated branding & marketing campaign for the 2013 Pittsburgh International Festival of Firsts, produced by the Pittsburgh Cultural Trust, the transformative force behind quality performing and visual arts in the region. The design effort by W|W included: logo, motion graphic animations, advertising, website design, microsite design & development, print collateral, merchandising, duck promotional campaign and more.

The Pittsburgh International Festival of Firsts offers an eclectic mix of theater, dance, music and visual arts handpicked from around the world. The Festival’s artists, in some way, redefine what is meant by “contemporary” in today’s culture, creating a unique platform to explore that question and engage Pittsburgh audiences in an active dialogue. This is a rare opportunity to experience performance and visual arts that will ignite a range of reactions and emotions. 

Everyone remembers their first.

To launch the 2013 Pittsburgh International Festival of Firsts a 40-foot rubber duck will float down the Allegheny River. The rubber duck has been spreading joy around the world while on display in Amsterdam, Belgium, Osaka, Sydney, Sao Paulo and Hong Kong, and arrives in the U.S. to conquer hearts for the first time at the Pittsburgh International Festival of Firsts.

View the Pittsburgh International Festival of Firsts case study.

View the teaser animation or the full-length promo video.

View the Duck Launch Party Video

Visit the www.quackpgh.com microsite