Wall-to-Wall Studios Designs Integrated Investor Prospectus for The Urban Redevelopment Authority (URA) of Pittsburgh
May 19, 2012
Wall-to-Wall Studios designed the integrated marketing campaign for the Urban Redevelopment Authority (URA) of Pittsburgh. The initiative took an unothrodox approach to a typical annual report via the creation of an "investor prospectus" with print and web/interactive components that showcase how the City of Pittsburgh has evolved through the assistance of the URA. The six foot tall yellow asterisk was fabricated by W|W using foam core, adhesive, razor blades and yellow paint.
