Crossroads Foundation was formed in 1988 to help youth from families in underserved neighborhoods in Allegheny County have access to a quality high school education. The non-profit organization remains committed to the original mission by transforming the futures of high-potential, underserved students by unlocking a quality Catholic high school education. Since its inception, Crossroads has helped over 500 young people successfully graduate from a Catholic high school prepared for college and career opportunities.

Wall-to-Wall Studios was hired to develop a research-driven strategic brand platform that would help differentiate Crossroads, standardize language and create a preference for the organization among prospective families and donors. The W|W-led realignment included an adjustment to the primary, public-facing name, a comprehensive visual rebranding (identity system/logo, integrated design & brand guide) a communications plan and tactical marketing strategy. Crossroads, where potential finds its path.

View the Crossroads branding case study.