Buzzword Pittsburgh, an initiative supported by PNC Grow Up Great, was created to excite children and families as they discover the words that are all around them. Through talk and play about math, science, and art, families expand their young children’s vocabulary and conversation skills. In addition to creating the formative visual identity system (logo and graphic toolkit) for Buzzword Pittsburgh, W|W designed the interactive calendar, website and supporting merchandise. 

The Buzzword Pittsburgh collaborative consists of six partner organizations (Carnegie Science Center, Children’s Museum of Pittsburgh, Opera Theatre of Pittsburgh, Pittsburgh Ballet Theatre, Pittsburgh Cultural Trust and tPittsburgh Parks Conservancy) with expertise in the arts and sciences that provide interactive learning opportunities that encourage imagination, investigation, creation, and reflection.