As the nation’s largest birth center celebrates the grand opening of its expanded physical space, it also welcomes a refreshed brand identity. Wall-to-Wall Studios designed the integrated rebranding for The Midwife Center for Birth & Women's Health which included the visual identity & logo, stationery system, marketing collateral, narrative, brand style guide, ads, merchandising, environment/decor, art direction of photography, website and more. The Midwife Center’s new look is positive, warm, welcoming, versatile, and modern. The rebranded Midwife Center better reflects the organization’s commitment to keeping high-quality care accessible and affordable to its diverse clientele, positions it as one of the leading birth centers in the nation, and as a model for safe, personalized care both locally and nationally. The responsively designed website is powered by BlokBlok CMS, a Ruby on Rails + Javascript content management system. View The Midwife Center rebranding case study.