Continuing the ongoing collaboration with Hawaii Energy, Wall-to-Wall Studios created the Become an Energy Champion campaign in 2020. By focusing on the small decisions that anyone can make to reduce their energy use and become an Energy Champion, W|W produced a series of video spots featuring people loading a full dishwasher, installing LED bulbs, taking a short shower, and hanging laundry to dry, and then being transformed into Olympic-level heroes.

In support of the Energy Champion campaign, W|W designed a set of interactive billboards, including a champion’s podium photo op and a “training area” for sharpening those switch flipping skills. And, as an extension of the brand campaign, animated banners were created to promote specific rebate offers for A.C. tune-ups, LEDs, and solar water heater tune-ups.

To read more about Hawaii Energy and how the energy efficiency program helps Hawaii's goal of reaching 100% clean energy by 2045, visit the Hawaii Energy case study.