With RADical Days happening right now in Pittsburgh, we wanted to share the creative collaboration with the Allegheny Regional Asset District (RAD). For over 25 years, RAD has invested in Allegheny County’s quality of life through the financial support of libraries, parks & trails, arts & cultural organizations, regional attractions, sports & civic facilities, public transit, and municipalities.

W|W delivered a brand audit & platform, followed by the design of the integrated visual identity system, annual report, and new website. The initial branding work included an updated logo, with a refined sun mark and clean typography.

Until October 10th, the community can enjoy free admission, tours, performances, and family activities offered by the organizations & attractions that are funded by RAD.

Check out the full schedule on RAD's website:  www.radworkshere.org

View the RAD case study for more info.

The new RAD website includes a dynamic calendar and a regional impact map.

W|W designed the 2019 and 2020 RAD annual reports