Continuing the long-standing branding collaboration, W|W provided strategy, creative, activation, and management for a digital marketing campaign to build awareness of Nova Place as an innovation hub for businesses in Pittsburgh and to generate qualified leads for prospective tenants in the commercial space. The multi-channel campaign included paid social with a focus on LinkedIn, paid search, and sponsored content with a supporting landing page.  Through this campaign, W|W has helped Nova Place secure several new tenants with long-term leasing arrangements while managing to meet or exceed KPIs, including cost-per-lead targets. The campaign’s successful creative and messaging strategy, “Brillance Works Here”, reinforces that not only are the most innovative companies already calling Nova Place home, but it’s also a compelling call to action for prospective tenants to consider relocating here.

Nova Place is a portfolio development of Faros Properties, a vertically integrated, full-service owner, developer and operator of real estate.

To learn more about the Nova Place branding, visit the case study.