Lion Coffee selected Wall-to-Wall Studios to give the brand an update for the first time in 40 years. Lion Coffee proudly announced the arrival of the new look in a sneak preview event at the newly redesigned Lion Café at their 55,000 square foot Kalihi roasting facilities. W|W spent countless hours in market research, logo development, packaging redesign, brand strategy, and of course, product sampling.

Enjoy the epic slow-motion celebratory explosions above.

View the full Lion Coffee branding case study here.