Kalaeloa Town is a vibrant masterplan community on the sprawling landscape of West O‘ahu developed by Hunt Companies Hawai'i. Spanning over 500 acres of the historic Naval Air Station Barbers Point, the Kalaeloa area stands poised to embrace a new era of vitality for residents, businesses, and visitors alike.

W|W was tasked to craft a forward-looking vision that honors the naval heritage of this cherished locale while resonating with the aspirations of its diverse community and its native history.

The logomark, drawing from the geometry of map street lines, embodies an abstract interpretation of crossroads, serving as a symbol of the convergence of diverse paths. Complementing the mark, a unique and quirky woodblock typeface and its varied widths echo the vibrancy inherent to this local community. W|W designed and developed a custom website experience that leverages Sanity, a headless content management system.

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