Housed within the Institute for Software Engineering (ISR) Department inside the School of Computer Science (SCS), the Carnegie Mellon University Master of Software Engineering (MSE) is one of the oldest master’s degrees at the university. W|W rebranded MSE to better reflect the innovative program, increase external audience awareness, bolster internal reputation, strengthen affinity with alumni and build corporate relationships. Equipped to think bigger.

Leveraging insight gained through a research-driven brand audit & strategy, W|W created MSE’s new brand platform and visual brand system, with implementation guidelines for the brand across print, digital, and environmental applications.

View the CMU MSE case study.

The new visual identity for Carnegie Mellon's MSE program.

The CMU logo and color palette.

The CMU MSE logo as contained within the new graphic pattern.